Chairman’s Message – December 2025

Chairman’s Message – December 2025

As we welcome the final month of the year, I am reminded once again why La Quinta truly is the “Gem of the Desert.” December brings a special kind of energy to our city with cooler mornings, festive lights, gatherings with friends and family, and a renewed appreciation for the small businesses, community partners, and dedicated leaders who make this city shine all year long. 

This season is an opportunity to reflect on how far we have come in 2025 as a community. Last month, we hosted a highly successful State of the City, bringing together business leaders, residents, and city partners to celebrate accomplishments, share important updates, and highlight the exciting developments shaping our future. The engagement and enthusiasm from our attendees were a powerful reminder of how invested our community is in La Quinta’s continued growth. 

From major events like the La Quinta Art Celebration, Concerts in the Park, networking mixers, and impactful business roundtables, to the ongoing collaboration between our Chamber, local businesses, and the City of La Quinta, this year has been a testament to what can be accomplished when we move forward together. 

Our business community continues to show resilience, creativity, and heart. New shops, restaurants, and service providers have opened their doors. Long-standing favorites continue to thrive. Our entrepreneurs keep innovating to meet the needs of both locals and visitors. And we cannot forget our many home-based businesses, which play a vital role in our local economy and represent the entrepreneurial spirit that defines La Quinta. As Chairman, I am incredibly proud of the partnerships we have strengthened and the new pathways we have created to support growth, visibility, and economic vitality. 

December is also one of the most important times to Shop La Quinta Local. Every purchase made right here in our city, whether a holiday gift from Old Town, dinner with friends, or a service from one of our local professionals, directly supports the people who invest in our community every day. Your dollars stay in La Quinta, helping to fund public safety, parks, events, and the amenities that make this a world-class place to live and visit. 

As we close out the year, I want to express my sincere gratitude to our Chamber members, Board of Directors, City partners, and residents. Your engagement, leadership, and love for La Quinta are what make this community exceptional. Thank you for your support, your collaboration, and your commitment to ensuring our city continues to thrive. 

Wishing you and your families a joyful holiday season filled with peace, connection, and celebration. I look forward to all we will accomplish together in the new year. 

An International Diamond Society award-winning REALTOR® with Coldwell Banker Realty, the desert’s premier real estate firm, Jeff Fishbein, widely known as Mr. La Quinta, has built an impressive reputation for helping both home sellers and buyers achieve their real estate goals. With a consistent 5-Star rating on Zillow.com, Jeff is celebrated for his personalized service, deep local expertise, and results-driven approach. Living by his motto, “Not the BIGGEST Realtor, but the BEST,” Mr. La Quinta continues to exemplify trust, dedication, and excellence across the Coachella Valley real estate market.