Chairman’s Message – October 2025

The Gem – October 2025

As Chairman of the La Quinta Chamber of Commerce, one of the greatest privileges
I have is witnessing the diverse ways our residents contribute to the vibrancy of our
community. While we often celebrate the growth of brick-and-mortar businesses, it is
equally important to recognize the entrepreneurs who bring their vision to life right
from their own homes. These home-based businesses are not only the backbone of
innovation but also a reflection of La Quinta’s creativity, resilience, and hospitality.
Take, for example, Cooking Thai by Benz. What began as a passion for sharing authentic
family recipes has blossomed into a beloved local business that delivers far more than
just incredible flavors, it delivers connection. Benz has transformed her kitchen into
a hub of cultural exchange, where residents and visitors alike can experience the
richness of Thai cuisine without leaving the Cove. Her story is just one of many in La
Quinta, where a spark of inspiration, coupled with dedication and hard work, creates
something extraordinary.
Home-based businesses like this play an essential role in our local economy:
• Accessibility: They make unique goods and services available to neighbors and
visitors, often tailored to our community’s tastes.
• Flexibility: They provide opportunities for parents, retirees, and aspiring
entrepreneurs to pursue business ownership on their own terms.
• Connection: They strengthen the social fabric of La Quinta by offering personal,
relationship-driven experiences that larger corporations often cannot match.
As a Chamber, we are committed to supporting these businesses with resources,
networking opportunities, and visibility. Whether it’s through community spotlights,
mixers, or initiatives like “Shop Local La Quinta,” we recognize that every home
business represents both a dream realized and a contribution to our city’s identity.
The next time you enjoy a dish from Cooking Thai by Benz, purchase handcrafted
goods from a neighbor, or hire a local service professional working from home,
remember that you are investing directly in the growth and vitality of La Quinta. These
are the businesses that embody the entrepreneurial spirit we are so proud of, and they
deserve our recognition and support.
Together, let’s continue to celebrate the dreamers, doers, and creators who make La
Quinta not only the Gem of the Desert, but also a gem of entrepreneurship.
Jeff Fishbein, an INTERNATIONAL DIAMOND SOCIETY award winning REALTOR affiliated
with Coldwell Banker Realty, the desert’s premier real estate firm, boasts an impressive track
record of assisting both home sellers and buyers. Garnering a 5 Star rating on Zillow.com,
Jeff has earned widespread acclaim for his exceptional service. Embracing the motto, Not the
BIGGEST Realtor, but the BEST, Jeff consistently demonstrates his unwavering commitment
to excellence in the real estate market.